CRM Lead

Salary up to £27k
Discipline Brand and Creative
Contact NameCRM Manager

We are looking for a CRM Lead to join us here at N Brown, where we champion inclusivity by making our customers look and feel amazing. We help our customers to express themselves with stylish products, helpful services, and flexible finance.


Working here you’ll explore everything the world of digital retail has to offer — asking questions, trying new things, and chasing new opportunities. Combine this curiosity with the freedom to make your own decisions, take charge of projects and work flexibly, and you’ve got the perfect place to show your skills and learn new ones. So, if you collaborate, think on your feet, embrace innovation and love rising to a challenge, your work with us will have a serious impact on the business, your career, and our customers’ lives. We are proud to be N Brown


N Brown are recruiting a CRM Lead, reporting into the CRM Manager to deliver a customer focused CRM strategy to engage and encourage customers to respond and convert, driving retrade, retention and increase survival rate.


What you’ll do as CRM Lead:

  • You’ll manage the end-to-end creation and deployment of targeted and personalised CRM campaigns (Email, push) in order to achieve the commercial targets.
  • You’ll work alongside the CRM manager to develop and grow the customer base, play a contributing role in the creation of weekly, monthly & seasonal plans and objectives to maximise response.
  • You’ll implement and develop the segmentation of the brand database to deliver targeted customer programmes driving profitable performance.
  • You’ll have the ability to interpret data and analysis and make actionable recommendations.
  • You’ll work in collaboration with colleagues in other departments to ensure the commercial objectives are met effectively, efficiently and within budget.


Who you are:

  • You’ll be a self-motivated, enthusiastic, and commercially aware CRM professional
  • You’ll have experience of a similar role in a complex and fast paced environment
  • You’ll have experience in email delivery platforms (such as Responsys) and email best practise
  • You’ll have experience in customer targeting
  • You’ll have experience of interpreting, analysing & understanding data
  • You’ll have the ability to use data to develop actionable recommendations
  • You’ll have an open-minded, flexible, and positive attitude with a willingness to learn and embrace change
  • You’ll have experience of managing a varied workload to tight deadlines
  • You’ll have the ability to work collaboratively and at pace
  • You’ll have a relevant marketing qualification


Your Benefits:

  • Competitive bonus scheme – we reward you when we succeed
  • Company pension scheme which we’ll match up to 5% and if you put in 6% we’ll contribute 8%.
  • Life Assurance
  • You’ll receive 24 days plus bank holidays. Your holiday entitlement increases with length of service and you’ll have the option to purchase an extra 10 days per year.
  • Amazing colleague discount scheme across all our brands
  • And loads more! For more info