We believe every man should have easy access to style no matter his size or build. we know that today's man doesn't really have the time or inclination to be searching out what's in or out of fashion, but he still wants to be on trend. fashion should be straightforward, which is why we do all the hard work for him. INterpreting the trends, inspiring him with ways to wear and all the while speaking his language. We engage him on his terms about the things he loves, showing him how to do them all in style with a shopping journey that's hassle free, just how he likes it.

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Target audience

A trend-interested man aged 25-50 who values simplicity. He wants shopping to be straightforward, he seeks the latest style, he's looking for great fit.

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Our ambition is to be the UK’s #1 inclusive platform for men

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