CRM Lead

Salary Competitive + Benefits
Discipline Product and Trade
Contact NameSophie Watts

We are looking for a CRM Lead to join us here at N Brown, where we champion inclusivity by making our customers look and feel amazing. We help our customers to express themselves with stylish products, helpful services, and flexible finance.


Working here you’ll explore everything the world of digital retail has to offer — asking questions, trying new things, and chasing new opportunities. Combine this curiosity with the freedom to make your own decisions, take charge of projects and work flexibly, and you’ve got the perfect place to show your skills and learn new ones. So, if you collaborate, think on your feet, embrace innovation and love rising to a challenge, your work with us will have a serious impact on the business, your career, and our customers’ lives. We are proud to be N Brown


N Brown are recruiting a CRM Lead, reporting into the CRM Manager to deliver a customer focused CRM strategy for a new and exciting FS opportunity, engaging  and encourage customers to respond and convert, driving retrade, retention and increase survival rate.


What you’ll do as CRM Lead:

  • To produce and execute plans to engage existing customers with targeted relevant activity to drive re trade
  • in season
  • To produce and execute plans to reactivate lapsed customers to boost brand base growth.
  • To utilise customer segmentation to support customer lifecycle programmes to improve long term quality and profitability of the customer base through all available channels, including, but not limited to, email, paper, mobile, web, SMS.
  • To implement targeted campaigns aligned with the Trade plan. Including creative execution, customer
  • selection, test activity and resulting.
  • Utilise best practice across CRM channels. Paper, email , SMS and on line targeting channels to optimise the customer journey and identify strategic touchpoints within the customer lifecycle for targeted and personalised comms.
  • Support customer loyalty schemes to surprise and delight our best customers, driving increased customer value and incremental demand.
  • Where relevant, to supervise the day to day activities of the CRM assistant. Hold 1-1 meetings to ensure that we are meeting the objectives we are set.
  • To work collaboratively across the tribe, sharing plans and opportunities
  • To support on campaign planning, championing key customer moments
  • Supporting and leading test plans and sharing results
  • Escalating and providing solutions to problems
  • Championing FS capabilities within CRM Campaigns.


Who you are:

  • You’ll be a self-motivated, enthusiastic, and commercially aware CRM professional
  • You’ll have experience of a similar role in a complex and fast paced environment
  • You will have experience of, or a good understanding of Credit marketing.
  • You’ll have experience in email delivery platforms (such as Responsys) and email best practise including dynamic content and some HTML experience would be beneficial.
  • You’ll have experience in customer targeting
  • You’ll have experience of interpreting, analysing & understanding data
  • You’ll have the ability to use data to develop actionable recommendations
  • You’ll have an open-minded, flexible, and positive attitude with a willingness to learn and embrace change
  • You’ll have experience of managing a varied workload to tight deadlines
  • You’ll have the ability to work collaboratively and at pace
  • You’ll have a relevant marketing qualification

Your Benefits:

  • Competitive bonus scheme – we reward you when we succeed
  • Company pension scheme which we’ll match up to 5% and if you put in 6% we’ll contribute 8%.
  • Life Assurance
  • You’ll receive 24 days plus bank holidays. Your holiday entitlement increases with length of service and you’ll have the option to purchase an extra 10 days per year.
  • Amazing colleague discount scheme across all our brands
  • And loads more! For more info