Lead Copywriter

Here at N Brown, we champion inclusivity by making our customers look and feel amazing. We don’t believe that age, size, shape or background should stop anyone from feeling confident, stylish and happy with the way they look and feel. With our industry leading expertise in creating fashion that fits, we’ve been proudly breaking down these barriers for over 150 years. We help our customers to express themselves with stylish products, helpful services and flexible finance. Now, we’re moving forward together, embracing innovation and new technology, to continue to delight our customers.

Working here you’ll explore everything the world of digital retail has to offer — asking questions, trying new things and chasing new opportunities. Combine this curiosity with the freedom to make your own decisions, take charge of projects and work flexibly, and you’ve got the perfect place to show your skills and learn new ones. It’s fast and furious here at times, but this just means something new and exciting is always on the way. So, if you collaborate, think on your feet, embrace innovation and love rising to a challenge, your work with us will have a serious impact on the business, your career and our customers’ lives. We are proud to be N Brown.

A lead copywriter is required to oversee all copy requirements across all channels for our exciting retail brands.

A Lead Copywriter crafts persuasive brand messaging, sets copy strategy, and leads a team, writing for diverse channels (web, email, ads) while ensuring brand voice consistency, collaborating with designers, managing projects.

Key duties include developing concepts, editing content, adhering to brand guidelines, using SEO, and presenting ideas to stakeholders.

Key Responsibilities 

• Content Creation: Write and edit clear, compelling copy for ads, websites, emails, social media, video scripts, and print materials.
• Strategy & Leadership: Develop copy strategy, set creative direction, mentor junior writers, and ensure all copy aligns with brand voice and campaign goals.
• Collaboration: Work closely with designers, marketers, and strategists to create cohesive, integrated campaigns.
• Research: Investigate industry trends, competitors, and target audiences to inform content.
• Project Management: Manage multiple projects, meet deadlines, and handle revisions based on feedback.
• Quality Control: Proofread and fact-check all content to maintain high standard

Essential Skills & Qualifications 

• Proven experience in copywriting with a strong portfolio.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of marketing principles, SEO, and consumer psychology.
• Excellent communication, time management, and interpersonal skills.
• Ability to think creatively, innovate, and work under pressure.

What’s in it for you? 

• 24 days holiday (+ 8 bank holidays) with the option to buy an additional 10 days
• Annual bonus scheme
• Enhanced maternity and adoption leave
• Company pension with up to 8% N Brown contribution
• Mental Health support both internally and externally, including access to our wellbeing champions and counselling services
• A range of financial wellbeing support
• Colleague discount across all N Brown brands
• Onsite café with subsidised rates and local restaurant discounts!
• Life Assurance and Private Medical Insurance
• Paid volunteer time – all our colleagues can take a full day paid to volunteer for a charity of their choice

Ways of Working 

• We offer hybrid working which varies across the business depending on the role you’re in.  Our Head Office is located in the Northern Quarter in Manchester City Centre. So if you are travelling by train, tram or bus we’re perfectly located, plus we’re surrounded by cool cafes, trendy bars and the best places to eat!
• Our full-time working hours are 36.17 per week over 5-days. We don’t have strict working hours therefore there is some flexibility around start and finish times as long as you are meeting the needs of the business.
• Our promise to you:
• We’re an equal opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

What happens when you apply to a role at N Brown? 

As soon as we receive your application, we’ll send you an email to let you know. We always aim to come back to you as soon as possible with an update and we really appreciate you taking the time to apply for a role with us. Good luck!

Employees in our business may have access to our customers’ personal data therefore for a number of our roles, offers of employment are subject to a satisfactory criminal record check. Having a criminal record will not necessarily prevent an individual from obtaining a position with N Brown Group.